If you’ve been hanging out in The Lullaby Club Community, you already know it’s the heart of everything we do. This is where our girls get the first look at what’s next, from exclusive sneak peeks to real conversations about future designs. For our spring/summer photoshoots, we captured not one, not two, but multiple upcoming collections and of course, The Lullaby Club Community was the first to see the behind-the-scenes magic unfold. Think dreamy dresses, fresh silhouettes, playful layering and all the cool-girl comfort you’ve come to expect from The Lullaby Club.
This blog is your glimpse behind the curtain, but the truth is, the real magic lives inside The Lullaby Club Community. It’s where we drop the BTS content first, get exclusive access to shop collections first and get full detailed collection catalogues. The Lullaby Club has always been about women designing for women and inside The Lullaby Club Community, your voice genuinely shapes the collections you see come to life.
In The Blog:
Why the Community Matters
At the heart of every shoot, collection, and creative idea is The Lullaby Club Community. With over 27k members, The Lullaby Club Community is so much more than a Facebook group, it’s the heartbeat of our brand. You’re the women who hype us up, help us choose the prints that end up in collections and make every single launch feel like a project we’re all building together. Without The Lullaby Club Community, there would be no TLC because you are the reason we design, create and keep showing up every season.
Garden Breeze Spring 2025 Out Now!
A First Look at What’s Coming
This shoot wasn’t just about capturing one collection, it was about setting the stage for an entire season of magic. Behind the lens, we brought to life the upcoming Garden Breeze, Calypso, Dune Bloom and Nonna’s Kitchen collections. Each one carries its own mood, palette and story, but together they create a spring/summer lineup that’s soft, playful and unapologetically TLC.
And of course, the very first people to see these sneak peeks were inside The Lullaby Club Community. If you’re part of The Lullaby Club Community, you’ve already spotted these cheeky behind-the-scenes snaps, early styling previews and whispered launch dates. If you’re not yet in The Lullaby Club Community, you’re seriously missing out on the insider access that makes every launch feel like you’re part of the process.
Photoshoot Vlog
Calypso
Calypso | Launching September 10th
Sun-soaked days, fresh fruit moments and playful prints, Calypso is our ode to endless summer. With airy fabrics, hand-drawn motifs and silhouettes designed for comfort and ease, this collection is made for brunches that turn into afternoons in the sun.
And of course, The Lullaby Club Community has been the first to see sneak peeks and share their excitement for this drop. From wishlist edits to styling inspo, The Lullaby Club Community has already been living the Calypso dream before it’s even landed.
Whether you’re chasing warmth by the water or just wanting to bring a slice of holiday energy to your everyday wardrobe, Calypso is your seasonal reset. Mark your calendars becayse Calypso arrives September 10th, exclusively at The Lullaby Club, with all the hype and support from The Lullaby Club Community behind it.
Dune Bloom
Dune Bloom | Launching October 1st
Introducing Dune Bloom, a collection made for golden light, slow days and the effortless ease of summer. Launching October 1st, this drop pairs earthy tones with vibrant pops of colour, playful prints, and breezy silhouettes that move with you. From bold patterned sets to soft flowing dresses, Dune Bloom is designed to capture that sun-soaked, carefree energy with pieces you’ll reach for on repeat all season long.
Of course, no one has been more excited about this drop than The Lullaby Club Community. Our community has been buzzing with sneak peeks since the first behind-the-scenes glimpses. This collection was designed with the women who show up, hype each other up and bring every launch to life.
Think dresses that dance in the breeze, sets that slip seamlessly from beach to brunch and prints that feel like an endless summer holiday. With the support of The Lullaby Club Community, we’ve bottled up spring’s warmth and turned it into silhouettes that feel equal parts playful and polished. A true reflection of the women who inspire us daily.
Nonna's Kitchen
Nonna's Kitchen | Launching November 12th
A love letter to the heart of the home, Nonna’s Kitchen is inspired by family gatherings, shared meals and the simple joy of slow living. This collection blends playful hand-drawn prints with bold, effortless silhouettes, celebrating the warmth of tradition with a modern twist.
Rich tomato reds, rustic neutrals and Mediterranean blues set the tone, bringing charm and nostalgia to every piece. Designed for comfort and versatility, the collection moves seamlessly from long lunches in the sun to slow evenings at the table.
As always, The Lullaby Club Community has been part of the journey from the very beginning sharing sneak peeks, wishlist edits and the excitement that makes every launch feel like a family affair. From concept to collection, Nonna’s Kitchen is shaped with love, laughter and the support of The Lullaby Club Community, making this drop one to remember.
Why You Need to Be in the Club
If you’re not already part of The Lullaby Club Community , this is your sign to join the heart of TLC. Think of it as your all-access pass to everything we do — before anyone else. Here’s what you’ll unlock:
- Early Access to Every Drop — Shop an hour before the public with exclusive passcodes.
- Monthly Treats — Enjoy a 15% off discount each month, just for being part of the Club.
- First Look at New Collections — Get sneak peeks, styling inspo, and behind-the-scenes content from our photoshoots before it goes live anywhere else.
- Community Events & Ambassador Program — Be part of something bigger. From exclusive Club events to our ambassador program, you’ll have opportunities to connect and create with us.
- Real Connections — Surround yourself with like-minded women who uplift, encourage, and hype each other up every day.
- Member Rewards — Share your TLC moments for the chance to win a $100 voucher each month as our way of celebrating our most engaged member.
Being in the The Lullaby Club Community means more than just shopping early. It’s about joining a circle of women who understand the juggle of motherhood, the joy of dressing well and the importance of living consciously. Whether you’re here for fashion, connection, or a little of both, we’ve saved you a seat at the table. Everyone is welcome. Always.
Want more Lullaby Sneak Peeks?
So, if you loved this behind-the-scenes look, imagine what it’s like inside The Lullaby Club Community. That’s where the sneak peeks, early access, styling tips, and true TLC magic really live. More than just a group, The Lullaby Club Community is the heart of the brand and it’s the only place you’ll hear about our next community events first.
And speaking of events… you already know we’re a community-driven brand, and this Christmas we’re going all out. We’re throwing our biggest Lullaby Club Community Christmas Party yet: the Very Merry Meet-up in Brisbane! Picture it: a DJ, live saxophone, bar tab, lucky door prizes, a magician, and so much more. Tickets are strictly limited, so head to our website to secure yours and find out exactly what’s going down.
We even gave away two tickets and a night’s stay at The Oaks Komo, with our incredible community member Jaimie Shiel winning the prize! That’s just the beginning. From giveaways to exclusive styling content, there’s always something extra special waiting for The Lullaby Club Community.
Being part of The Lullaby Club Community means more than shopping early. It’s about sharing the journey, celebrating milestones, and creating memories together. And trust us, this Christmas party is just one of many exciting things we have planned.
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Because the best part of The Lullaby Club… is you.
The Author: Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content and a whole lot of heart.
